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The last step before generating designs is choosing a hotel brand. The Select a Hotel Brand screen displays all available brands in a grid of cards. Each card shows the brand logo, name, hotel family, and a Generative or Prototype-only tag.

Select a Hotel Brand screen

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Filtering brands

Controls at the top of the screen help you narrow the list:
  • Generative: turn on to show only fully generative brands (those with AI-generated layouts, budgets, and proformas). When off (the default), all brands appear, with generative brands sorted ahead of prototype-only brands.
  • Chain Scale: filter the grid by the market segment a brand sits in. The list offers Upscale, Upper-Midscale, Midscale, and Economy, and dims any segment no available brand belongs to. The button shows the segment you picked, or a count once you pick more than one.
  • Extended Stay: turn on to show only extended-stay brands.
  • Hotel family row: a row of family logos (e.g., Hilton, Marriott, Choice Hotels, IHG). Click a family to filter the grid to brands in that family. Click it again to clear the filter.
Each brand card also carries its chain scale, and an Extended Stay tag where it applies, so you can tell where a brand sits while you browse.
Upper-MidscaleExtended StayGenerative
Upscale
Upper-Midscale
Midscale
Economy
Home2 Suites
GenerativeUpper-MidscaleExtended Stay
Simply Suites
GenerativeUpper-MidscaleExtended Stay
Towneplace Suites
GenerativeUpper-MidscaleExtended Stay

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Selecting a brand

Click a brand card to select it. Then click Generate Designs at the bottom of the screen to start generation.
You can change the brand later from the project dashboard. Adjust financial assumptions while Parafin generates so results reflect your numbers the moment they land.
For the current list of brands on Parafin, see Brands.