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Parafin generates brand-compliant designs for a growing list of hotel brands. Each brand falls into one of three states:
StatusWhat it means
LiveFully generative — Parafin produces brand-compliant layouts, budgets, and proformas on demand
TrainingActive model training in progress; preview designs may be available
Prototype-onlyFixed prototype designs available for feasibility studies; full generative support planned
A dedicated, filterable brand registry page with every supported brand is planned for a future release. The section below documents notable brand additions as they shipped. For the most current state of any specific brand, contact your brand development representative (shown in the lower right when a project is open) or email support@parafin.ai.

Choice Hotels — Cambria

Cambria, Choice Hotels’ upscale brand, is fully generative. Generate brand-compliant Cambria layouts, budgets, and proformas for any eligible site.
Cambria brand in the Parafin brand selector
A generated Cambria hotel variant

Marriott brands

SpringHill Suites and Aloft are fully generative, joining the growing list of supported Marriott brands. Generated variants follow Marriott brand standards automatically.
Marriott brand variants generated in Parafin

Extended Stay America Premier Suites (prototype)

Extended Stay America Premier Suites is available as a prototype-only brand. Generate conceptual ESA Premier Suites variants for feasibility studies; full generative support is planned for a future release.
Extended Stay America Premier Suites prototype brand

Requesting a brand

To request a brand that isn’t yet in Parafin, email support@parafin.ai.